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A lot of marketing advice will tell you to take and apply a certain step-by-step program, as if the simple “how” of the situation was all you needed to succeed. Unfortunately, your mindset is probably the most overlooked factor in getting your business off the ground.

After all, if your mind is not right … If you do not believe in yourself … If you do not believe in the product or service you are offering … Then it does not matter how much you implement, you’re definitely able to get any meaningful results.

Now when you’re working on your “inner game” it’s important to look at it from 5 important standpoints.

First, you need to make sure that you are focusing on something that you are passionate about and believe in very deeply. So many entrepreneurs do not do this. They get stuck focusing on what works because they do not believe that what they really want to do is a viable way to earn income. However, in most cases the exact opposite is true.

Plus, at the very least, you’ll be a lot happier in the long run, and working on your business will not seem like a chore, but rather a delight that will bring you joy.

Second, make sure to recognize your own personal strengths and weaknesses. So many people feel bad about how they are not good at certain activities, like networking or managing technical details. Let that be okay and focus mostly on what you consider to be your core strength center. Focusing on your strengths and truly mastering them is going to reap much better results than trying to bring a weak area up to an average or mediocre level.

Third, improve your self-esteem so that you feel ready to welcome wealth and success into your life. So many people do not believe that they deserve to have abundance and wealth that they unconsciously sabotage their own efforts to achieve success.

Fourth, eliminate limiting beliefs that are holding you back, whether these are past failures or baggage you’ve carried around with you since your childhood. This is related to the last important point, but it goes a little deeper than self-esteem. Make sure you know your own emotional world well, and make every effort to tear down barriers that are preventing you from taking the appropriate actions.

Fifth, start taking deliberate action to create your desired outcome. Get out there and start implementing like no one else. Action is a must for getting anything substantive done in business or life in general. Taking action is the ultimate key to unlocking the true potential and success in your business.

I’ve just skimmed the surface here, but as long a you focus on improving these five areas of your mindset, you’ll find that your productivity soaring high and the results you get will really start to show the passion and vision you already have in your mind.

by Andrew Van Ness

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