Today we uncover the top 3 secrets of online marketing that helped build the current richest man in the world. A good number of online marketers don’t know how to get to the real dough, that’s not a secret.

Sell what you have

Amazon’s founder and CEO insists on building yourself with what you found important yesterday. Instead of keeping yourself updated and trying to innovate a whole deal of products or advertising new services, sit down and build on what you already have. He said in n interview, the best question a business person should ask themselves is, “What’s not going to change in the next 10 years?” He said in an interview.

Because these very products that consumers are buying are the same ones their grandchildren will be demanding decades from now. As a focused retailer, you need to change your game and sell what you got, and not what your instincts lure you to. He added: “…you can build a business strategy around the things that are stable in time.” That means you shouldn’t rush to dissolve your business after recording some bad records.

Improve on what you got

He also insists that day to day improvement of your products and services is a good way of climbing the ladder.

“In our retail business, we know that customers want low prices, and I know that’s going to be true 10 years from now. They want fast delivery; they want vast selection. And so, the effort we put into those things, spinning those things up, we know the energy we put into it today will still be paying off dividends for our customers 10 years from now. When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.”

Always keep in touch with direct influencers

Bezos says the continued success of any business is highly determined by how frequent they involve themselves with the customers and business executives.

“I still have an email address that customers can write to. I see most of those emails, and I don’t read very many of them anymore but I see them and I forward them, some of them — the ones that catch my curiosity,” says Bezos.

He says he is a big fan of anecdotes and that is why he will never throw away his customer-facing email address: Jeff@Amazon.com
He says, “We know so many things about customers and whether we are delivering on time, whether the packages have too much air in them and wasteful of packaging and so we have so many metrics that we monitor.”

Speaking in his annual shareholder’s meeting, Bezos said that the senior executives also need to acquaint themselves with these metrics and employ them- innovating and improving on what was built and thought “wow” yesterday. “You cannot rest on your laurels in this world. Customers won’t have it. They are divinely discontent”

By George Munyasia

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